Since the NBA instituted its more formal dress policy for players, the grumbling has stopped and it seems that the athletes, many of whom earn millions a year, are now investing in fine suits, custom shoes and elegant haberdashery.

One of the beneficiaries of the boom is Elevee, a local Van Nuys retailer housed in a 20,000 square foot facility at 6930 Valjean Ave, Van Nuys, 91406 – (818) 909-0468.

According to an article in the New York Times, Elevee outfits 75% of the NBA. Owner Mike O’Brien stocks suits that range in price from $1,600-$6,000 or higher. Clients include Vince Carter of the Nets and Carmelo Anthony of the Denver Nuggets. O’Brien says the NBA code, “has converted the whole league into dressers.”

Now they just need to institute a dress code in the DGA and WGA and Los Angeles will really see a boom in custom made men’s clothing.