Photo from USC Digital Archives
The LA Times reports that major food chains like Ralphs and Vons are lowering prices in an effort to win back price conscious consumers.
Trader Joes is where I usually shop. With no coupons, they still have the lowest prices. Bread, eggs, yogurt, jams, cereals, produce: they all cost less at TJ’s.
Even with coupons, Ralphs is a rip-off. Who has not done their weekly shopping and walked away spending less than $75? When I meander down the aisle, every item seems to cost no less than $4.99. Notice how they round it up to almost $5?
Ralphs is also a very inconvenient store to shop in. They have TOO MANY CHOICES and many aisles filled with junk foods, pet foods, organic foods and rip-off, overpriced produce.
Gelsons is expensive but very courteous. Vons tries hard but is often dirty and poorly managed. Whole Foods is full of entitled bitchy shoppers. Ralphs is mediocre with mostly high priced goods and no service. Fresh and Easy gives you low prices and no choice and zero personality.
The only thing Trader Joes needs to work on: their crazy, overcrowded, exasperating, slow, accident prone parking lots.
Here in Van Nuys 
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