Densmore and Stagg, N. of Saticoy.


Drive west on Saticoy St., past the 405 and turn right/north, onto Densmore Avenue. 

You are still, according to Google Maps, in Van Nuys. (all apologies to Lake Balboa, which seems to have some fourteen boundariesaround its neighborhood.)

On Densmore, near Stagg, you’ll find, as I did, a neat, monotonous, hard-working district of small companies; mostly hidden behind bricks and barred windows.

Creative Age Productions at 7628 Densmore is there. They publish beauty magazines. Nailpro, Eyelash and Dayspa are some of their best-known publications. These titles are often competing with mirrors for customer attention.

They are neighbors with: Superior Shipping Supplies, New Rule Productions, Regency Fire Protection; and Kedem Properties, 7752 Densmore, which sounds like a Kosher wine but is actually a commercial property company. 

Black Sheep Enterprises, at 15745 Stagg, manufactures theatrical and stage drapery, a specialty one cannot buy off the shelves of Target.

The Katsu-Ya Group at 15819 Stagg owns nine sushi restaurants around the Southland. They are incongruously housed in a white and brown brick Mexican style building with arched designs.

Katsu-Ya Headquarters at 15819 Stagg St.

And the American Rubber and Supply Co. at 15849 Stagg St. has been in business since 1947 and is a supplier of industrial rubber products. Your car mat, your yoga mat, and your kitchen mat, next to the kitchen sink, might have all come from here.

New Rule FX at 7751 Densmore makes special effects props and supplies for movies, TV and theater. If you need piles of fake US currency, realistic cheeseburgers in rubber, or a room full of exploding balsa wood furniture , then this is the place to shop.  Their free-floating, fantastical, imaginative fantasies are constructed behind a dismal, prisonlike façade of white cinderblocks and steel bars.

Where Stagg St. bisects Densmore Ave is Mission Industrial Park, announced by a two-posted, two-fisted, old Western kind of sign with raised letters on a wide wooden board hung 20’ high over the street.  It welcomes you to a white-walled alley of various buildings presumably under one owner who felt compelled to establish an identity for her vastly unremarkable assemblage.

Mission Industrial Park.

We went all around here, on public sidewalks, a few days ago, to shoot some photos for a mens’ fashion brand called Magill Los Angeles.  

James and Carter were the models.

Along Densmore Av. Carter (L) and James.

James was 19 and had long blonde hair and said he was born in South Los Angeles but had moved with his father to North Dakota. He was now living in New York City and visiting Hollywood to strike up a modeling career. He had the dazed and confused 70s aura from juvenile and stoned Reseda. He works at McDonalds now but may well be famous in 2029.

Carter, actor, came from North Carolina and was well-read, articulate and sensitive to both words and pollen.

James

The day was sunny, the wind was blowing, the boys were happy and we went to eat tacos later at Tacos Hell Yeah which they said was their best ever meal in LA.

Tacos Hell Yeah
7607 White Oak Ave, Reseda, CA 91335

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Those industrial compounds, like the Stagg/Densmore District, are the hidden places in the San Fernando Valley that nobody knows about. 

Tidy, productive, industrious, they are the old lifeblood of Los Angeles, where your late Uncle Bernie, with the cigar in his mouth and the bad gallbladder, set up shop after the war and bought a three bedroom, rock-roofed ranch up on Zelzah Avenue with a delightful kidney-shaped pool.

He had little patience for tears, or men who didn’t know the difference between a wrench or a pliers, having served up ice cream at Montgomery Ward until he enlisted in ’42 and saw action at Guadalcanal. He was never bored, because he was always busy, and you vowed you would never become Uncle Bernie but you’ve done quite worse, haven’t you? He had work and a family, and a company, and a paid for house and you made fun of it, but now life laughs at you.

Aside from the work that goes on inside these shops, there is nothing to do in this area for someone in search of stimulation. Densmore and Stagg and parts around here are boring, without street life. Yet men and women in these enterprises are engaged in work, absorbed in inventions, and creating products that are, in many respects, quite interesting.

Along Stagg St.

Magill: Target/N. Van Nuys
(Not near the Densmore/Stagg/ Mission Industrial District)
James on the Raymer St. Bridge, Van Nuys, CA.

Live in the Moment.


Through the virtual sheet of postage stamps on my smartphone, I learned of an event, with music and men’s fashion, held last night at Rogue Collective at 305 S. Hewitt St. in the Arts District.

Due to the constraints of my domestic relationship, I drove down alone around 5pm, the most beautiful part of the day in late winter.

I sped down the 2, crawled on Glendale, accelerated on Sunset, turned onto Alameda and found a parking spot on E. 2nd St., now built fine with dark brick  loftettes where children under 30 live in $3,000 rooms and rent zip cars.

It was a cold night, a gorgeous night, and I had dressed up in wool plaid pants, a black turtleneck, a new wool zip cardigan sweater, and a gray wool beanie from 1995, along with suede lace up boots. I mention all this because I thought about how I would look at an event where every gesture and style would end up on the virtual sheet of postage stamps.

As I walked alone down S. Garey St. and E. 3rd St., past people eating ice cream in the cold, past the bright artworks and candlelit tables where people dined, it was like 30 years ago in New York City’s Soho.


Inside the Rogue Collective, site of the Gooch Collective, I saw the people from the virtual postage stamps.

I knew many. Nobody knew me.

@ethanmwong in beret


Credit: @ethanmwong

@ethanmwong was there, a stylish photographer who favors retro clothing from the early 1940s and reminded me of those Margaret Bourke White images of evacuated Japanese-Americans from the West Coast who wore high-waisted khakis, fedoras, cinched leather bomber jackets and double breasted suits on their way to prison camps.

I told him about “Out of the Past” (1947) and how his jacket reminded me of one worn by the sheriff.  He didn’t know the movie, but he looked as if he came from that time.


Rogelio 2 15 18 4
@goochybaby

The host: limber, loose, effusive @goochybaby a tall, thin, bearded and handsome man who looks good in flood length trousers and anything else. He recently moved from San Francisco to Studio City.

The star performer was @goochybaby brother @joshuaraygooch another natty dresser, seemingly talented, who plays guitar and has great riffs and swinging, blunt cut hair. I wondered if the Gooch Brothers were related to writer Brad Gooch.

There was the guy who makes the fancy shoes  @2120handcrafted. He lives in Lincoln Heights and some of his shoes are upholstered with cow-hair. He recently wrote about his ventures on Facebook:

“The last few months have been amazing for 2120. Garret and I [me]. [We] have been selling at both the Rose Bowl Flea Market and Melrose Trading Post where we have connected with some amazing new customers. It’s simply just us enjoying our Sunday speaking to people about our shoes. Thank you all so much for the support and as always, feel free to join us today at Melrose.”

@bradleyjcalder

Tall, blond, long-haired photographer @bradleyjcalder was there in bell-bottoms and I asked him to try on a strangely gorgeous salmon colored jacket from @clutchgolf. I wondered if he was related to artist Alexander Calder.

In the virtual postage stamp rollout of friends, people who knew one another, people whom I just met, everyone was a friend, all had been inducted into a club where creatives supported creatives and all ventures were destined for success.

There was a link online, a chain of love, holding everyone together, every hashtag and heart was a gesture of affection and support.

To paraphrase Pharoah: “So it was posted. So it will be done.”

The cow-hair shoe man told me that the long-haired photographer, “an expert studio shooter” would be creating visuals for a new 2120 catalog. @goochybaby told me @ethanmwong was amazing and @ethanmwong told me we had to grab coffee.

I don’t think anybody that attended the event last night bought anything, such as the $200 shirts, $250 trousers or $80 candles or the exquisite, unconstructed salmon colored sportcoat. Or perhaps they did. I’m making assumptions…

One of the characteristics of young artsy life is that everything is a promotion, but nobody gets paid, so nobody can afford anything, but the virtual postage stamp rollout convinces the world you are dazzlingly successful.

In the end, I left, shaking hands, not hugging, retaining the vestiges of my generation where you only hugged people you knew and loved, mostly in private.

I walked back, alone, and passed an outdoor, black and white sign at Inko Nito restaurant which read:

Live in the moment. Savor the moment.