Incident at The Sad Ralph’s


The Sad Ralph’s is the Ralph’s at Burbank and Van Nuys Boulevard. It is the one closest to my house and the one I almost never go to. It is too sad there.

The people who shop here are the heart and soul of the in-between land of Sherman Oaks and Van Nuys, a place where the overworked, the underappreciated, the overwhelmed and the underpaid push around big grocery carts full of frozen pizzas, ice creams, sodas, frozen potato salads, pre-heated hot dogs, cool whip and hot nachos. 

Anything that can go down an open mouth is sold here. 

Many customers skip the checkout line and just grab whatever they want off the shelf and walk back out. Others are homeless, the fastest growing religion in Los Angeles. And then there are always people set up with petition tables to ask you to stop and contribute to end hunger, end abuse, end suffering or buy Girl Scout cookies or cookies for girls in the Boy Scouts.

There are fresh foods sold here, but they also stock “fresh” strawberries, blueberries, peaches and pears year round. Where they are grown ranges from Chile to Thailand to the Arctic Circle. 

The checkout lines are always monstrously long. Every woman around you is in black, head to toe, and is enormous. There are tattooed actors, up and coming exotic dancers, and your elderly neighbors from next door, who are just pulling up, shell-shocked, in a gold 1999 Buick LeSabre. 

The atmosphere in line is raucous or indifferent, and there are always a few men in line with their butt cracks showing.

But today I stood near a sour-faced young woman. She placed her fitness bars on the conveyer belt along with her thermal foiled bag that she must have brought along to hold a frozen pizza. 

She made no attempt to push her things forward to allow me to upload, and she stood silent as the middle-aged cashier with the ruddy complexion, bunions, glasses and back-ache rang up the items and then started to bag them. The Sad Ralph’s has little to no baggers and the cashiers themselves do the bagging since Ralph upped hourly salaries by 50 cents.

Then an argument started up. The annoyed shopper was annoyed because the fitness bars were put inside the thermal lined bag. “I wanted my pizza in here!” she snapped. The cashier, a veteran, no doubt, of many children, grandchildren and multiple husbands, was unmoved. 

“Go ahead. Bag it as you like. You said nothing when I started bagging, ” said the no bullshit cashier.

“So I have to do your job for you!” the young bitch said, without empathy for the older woman who stood on her feet all day scanning junk foods and fresh peaches from Antartica.

When the young bitch left, the cashier laughed bitterly. 

“My husband is from Nebraska and he can’t believe the people in this State of California,” she said. 

I made the cashier feel better and told her I understood how wrong the previous customer was. 

I was also enraged, as all Americans are these days, offline or online or on this line. 

And then we saw the bitch speaking to the store manager outside.

“Let her bitch, I have nothing to lose,” said the cashier, probably dreaming of happy days ahead at the Agua Caliente Casino.

Later, in the parking lot, I saw the sour faced one get into an SUV. As it drove past I spotted Indiana license plates and breathed a sigh of relief.

The Hoosier State. 

So that’s where all the rude people come from.

Ralph’s Sherman Oaks.


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At twilight, last night, the new Ralph’s in Sherman Oaks, stood glistening under cloudy skies.

 

Dressed up and standing alone on the corner of Hazeltine and Ventura: metal panels and squash-colored inserts, coffee-tinted siding alongside creamy towers.

 

And a profusion of plants everywhere, succulents in the thousands, and grasses, and trees and roses and brown bark, bark laid down in trenches all around the building, even along the loading dock.

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Hygienic, modern, urbane, green.

 

Friendly to pedestrians and the disabled.

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A bright RED plastic sign with the oval circle encircling RALPH’s FRESH FARE.

 

A new supermarket had come to Sherman Oaks, vaulting over old timers and neighborhood groups and homeowners fearing “urban” might bring the shvartze, the illegal and the hipster to this corner of the valley.

 

But at 7 pm last night there was no sign of humanity on the sidewalks around Ralph’s.

 

It had passed the Los Angeles test for a great building. It looked good and kept the streets clean and empty.

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Vintage LA.


From Neat Stuff Blog

Grocery Wars: Again?


Opening Day of Ralph's Supermarket/ April 25, 1942/
Opening Day of Ralph's Supermarket/ April 25, 1942/

Photo from USC Digital Archives

The LA Times reports that major food chains like Ralphs and Vons are lowering prices in an effort to win back price conscious consumers.

Trader Joes is where I usually shop. With no coupons, they still have the lowest prices. Bread, eggs, yogurt, jams, cereals, produce: they all cost less at TJ’s.

Even with coupons, Ralphs is a rip-off. Who has not done their weekly shopping and walked away spending less than $75?  When I meander down the aisle, every item seems to cost no less than $4.99.  Notice how they round it up to almost $5?

Ralphs is also a very inconvenient store to shop in. They have TOO MANY CHOICES and many aisles filled with junk foods, pet foods, organic foods and rip-off, overpriced produce.

Gelsons is expensive but very courteous. Vons tries hard but is often dirty and poorly managed. Whole Foods is full of entitled bitchy shoppers. Ralphs is mediocre with mostly high priced goods and no service.  Fresh and Easy gives you low prices and no choice and zero personality.

The only thing Trader Joes needs to work on: their crazy, overcrowded, exasperating, slow, accident prone parking lots.