"My Space" Fading Fast.


The Internet has given us a new hype every year for the past ten. Remember Evillage? Friendster? MySpace was [like so] hot in 2005 that News Corp purchased it for $580 million. Now MySpace is getting less popular among teens.

Some teens are creeped out by online predators. Others are annoyed that “unpopular” people leave messages and that some teachers and school administrators spy on teens to see if drugs or alcohol are mentioned. The old human preferance for privacy over pornographic, small town celebrity status is reasserting itself. Not everyone wants to be locally infamous.

I always thought MySpace was the lowest of the low. It has a really ugly and hard to understand system that renders it frequently unreadable. The banal and tiresome lists of favorite rock bands, with some deafening tune uploaded, and thousands of snapshots, videos and animation jammed into a page, would wear out the eyes, ears and fingers of even the most dedicated internet junkie.

But don’t write the epitaph for MySpace just yet. Big News Corp. bucks will spread big numbers to impress advertisers. Everyone will still try to hop on the bus as it climbs up the steep hill….unaware that road ahead has washed out.

One thought on “"My Space" Fading Fast.

  1. Agree with your analysis of the site peronally; however, News Corp has all but made a profit on the deal already, thanks to a deal they inked with Google shortly after the deal went through:

    http://news.moneycentral.msn.com/provider/providerarticle.asp?feed=AP&Date=20060807&ID=5927923

    “NEW YORK (AP) – Google Inc. reached a deal Monday with the owner of MySpace.com to pay at least $900 million in shared advertising revenue and become the exclusive search provider for the popular online hangout.

    The deal, which marries the Internet’s leading search engine with the top social-networking site, means News Corp. will have essentially paid off the bulk of the $1.2 billion it spent last year to acquire both MySpace and the online video-game company IGN Entertainment Inc.”

    Smart company, News Corp. Kicking CNN and MSNBC’s arse isn’t the only thing they do right.

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