Excellent article. You somehow manage to explore and explain the different facets of ideology, design and practicality without bias. I have a new appreciation for the mid 1960s pedestrian mall even as it failed to ignite the rebirth it intended.
BY MIMI ZEIGER
The city of Fresno sits in the middle of California’s San Joaquin Valley. When you drive into town from Los Angeles, the landscape is agricultural and framed by roadside eucalyptus trees. It gives way to off-ramp clusters of gas stations, fast-food chains, and light industrial warehouses. Most of Fresno’s neighborhoods, after nearly 50 years of decentralization and flight from the urban core, sprawl north, tracking the edge of the San Joaquin River. The city’s historic downtown and civic center are a near ghost town.
At the heart of downtown is the Fulton Mall. In the early part of the 20th century, it was Fresno’s main drag, Fulton Street, six blocks lined with banks and department stores. In 1964, the landscape architect Garrett Eckbo turned the…
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