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A recent run of work inside a Ventura Boulevard real estate office brought me into the world of those listings, words and photos, meant to build the self-esteem of homes.

I speak of the Multiple Listing Service (MLS) and its breathless descriptions of current residences offered for sale.

Awkward, ill-proportioned, ungainly, ostentatious, oversized, outdated, gaudy, trendy, remodeled, modernized, updated, whatever their individual personality characteristics and physical appearance, once they had undergone descriptive transformations via agency wizardry, they each emerged as self-confident houses ready to graduate into acceptance of offer and transfer of title.

As anyone who spends time in Studio City or Sherman Oaks knows, there once existed a lovely pair of communities where tree-lined streets and charming cottages co-existed with larger and wealthier hillside homes. But lately, the obliteration and demolishing of sweet little places and the replacement of small and human with enormous and robotic, has become a frenetic, greedy and exhausting activity.

6 bedroom, 7 bath, 5,000 sf houses on 7,000 sf lots, and every single one of these places as indistinguishable as pennies in a piggy bank.

Their owners are an exotic lot of ethnicities whose names are unpronounceable but mostly sound like San Fernando Valley streets spelled backwards.

4533 Casa Grotesqua was purchased in July 2014 for $795,000 by Kraproom Namdoow and Sordec Notluf. And after a $60,000 kitchen upgrade was sold for $2.1 million to Edisrevir Yrotciv, an attorney.

 14432 Moonshine Drive, Studio City is an outstanding 2 bedroom, 1 bath house with walking closets, a two-die for pool, expansive windows overlooking bustling, sophisticated Ventura Boulevard. It was completely remodeled in 2014 by designer Enitlezah Agneuhac and features stone ground fountains, heated toilets and high security children’s playrooms monitored by close circuit cameras. It is now offered for sale at $2.1 million.

The real listings on the MLS are too grammatically mangled to reprint here. If they were homework assignments handed in to English teachers in any 7th grade class, they would all be graded F.

But why bother proof reading listings for houses selling for one, two or three million dollars?

When your mortgage is $9,000 a month, there is very little time left over for reading or writing.

Writer/photographer

5 Comment on “Building the Self-Esteem of Properties.

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