Some Old Van Nuys Restaurant Menus


Philip Ahn’s Moongate Restaurant, located at 8632 Van Nuys B(Credit: LAPL)

50 or more years ago people (of means) ate out perhaps once a week.

In Van Nuys, up until the late 1960s, the dining scene reflected the overwhelmingly white make-up of the region. The vast immigration from Central and South America, Africa and Asia that has made present day Los Angeles so varied and so heterogeneous and brought us Malaysian, Taiwanese, Laotian, Mongolian, Thai, Filipino, Vietnamese, Guatemalan, Russian, Indian, Burmese, Persian, and Ethiopian did not exist half a century ago.

Valerio St. School Van Nuys, CA June 1956 (Tom Cluster)

What was on the menus back then offered a variety of “German”, “Italian” and “Chinese” cuisines that had as much authenticity as a studio back lot.

Which is not to deride the food. It was offered to customers graciously, copiously and somewhat formally, as people would not dare enter a restaurant without being dressed up, with men in suits and ties, and women in dresses, skirts and high-heels.

 

 

(Credit: LAPL)

At Hoppe’s Old Heidelberg, 13726 Oxnard, men and women who fought in WWII, 15 years earlier, would dine guiltlessly on Schnitzel A La Holstein for $2.75 and enjoy an imported German beer for sixty cents.

Entrees came (free of charge) with soup, salad, potato and vegetable, fresh bread and butter and a dessert. Light eaters might order fruit cocktail for 20 cents and a glass of tomato juice for 15 cents.

(Credit:Museum of the SFV)

Otto’s Pink Pig at 4954 Van Nuys Bl. offered many fine seafood dishes, some of which are seemingly extinct in Los Angeles dining, such as frog legs, mountain trout, abalone steak, filet of sole, and Crab Mornay. All the aforementioned were also offered under $5.

Otto’s had a huge beef menu offering 19 choices. There was a 16 Oz. Culotte Steak, Sirloin Steak, NY Stripper Steak, Porter House Steak, Filet Mignon, Ribeye, Steak Au Poivre, Steak Alla Pizzaiola, Grenadine of Beef Bordelaise, Beef Steak Surprise, Dinner Steak, Steak and Green Peppers, Tournedos of Beef Au Sherry, Tournedos of Beef Morderne, Beef in Brochette, Steak and Eggs “King Size”, Steak and Eggs “Princess Size”, Steak Sandwich, Megowan Steak Sandwich De Luxe. And there were three roasts as well!

(Credit: LAPL)

 


(Credit: LAPL)
(Credit: LAPL)

At 6801 Van Nuys Blvd. at Van Nuys and Vanowen (think of that lovely location today) stood Nemiroff’s with its blue menu and regal crest.

It seems to have been a Jewish style deli much like Jerry’s, without kosher offerings, but selling such sandwiches as Lox and Cream Cheese on Bagel for $1.25 and Chopped Chicken Liver on Rye for 90 cents.

Every day of the week offered a special, such as Monday’s Beef Tenderloin Tips with Egg Noodles and Garden Fresh Vegetables, described as an “exquisite meal” for $1.95 or Friday’s Filet of San Francisco Bay Red Snapper for observant Catholics. Indeed, Nemiroff’s seems to have delved into many styles with its German Sauerbraten ($1.95) and Irish Corned Beef and Cabbage with boiled potatoes and fresh carrots, horseradish sauce cooked in “Nemiroff’s Kettles for natural flavors” and it also cost $1.95.

There were many more restaurants, too numerous to mention, but places, spoken of today, regarded fondly, chiefly because where you ate when you were young is sacred, and every drop of cottage cheese and chocolate pudding, canned peaches and fish sticks, transports you back to a time when the world possessed freshness, vigor, and possibility.

And all the dreams you had were still in the future, waiting to be fulfilled, and a dream job, a dream car, a dream girl, a dream boy, a dream house, existed not only in the imagination, but for many, across this region, in reality.

May 1956/ View south down Columbus towards Vanowen/Bassett (Tom Cluster)
Sepulveda Drive-In Theatre, Van Nuys, CA circa 1954

 

 

 

 

More Postcard Observations


Budweiser FrontBudweiser Back

 

The Joseph Schlitz Brewery on Roscoe in Van Nuys was an especially popular destination in the 1950s through the 70s.

The adjoining Busch Gardens, with its array of exotic birds and lush waterfalls, was another fantasy environment of natural artifice, like Disneyland or Knotts Berry Farm, a fake beloved world for visitors to Southern California to write home about.

I have scanned many cards (owned by Valley Relics) of the famed gardens, and one in particular caught my eye.

Postmarked March 4, 1960, it was addressed to Miss Donna Friedl, 1921 Maynard Avenue, Cleveland 9, Ohio.

 

It read:

 

Hello Donna,

 

I did not pay for this card they give it to you for visiting the brewery, from Grandpa Friedl.

Something in his wry comment leads me to imagine Grandpa Friedl as a white-haired, humorous, kind man who might have snuck past his wife to offer his granddaughter Donna some candy before dinner.

That was a long time ago.

Nobody has a young daughter named Donna any more.

Busch Front

 


 

Fabulous SFV Front

“The Fabulous San Fernando Valley” is another postcard unintentionally funny.

For here is a view of what looks like Sepulveda Boulevard, somewhere east of the 405, (today’s Galleria) with the dam and mountains in the distance, and thousands of cars packed into the foreground.

Fabulous? The grandiose superlatives of Southern California (best weather, best women, best bodies, best schools, best place to live) were spoken of so often, that the actual truth seemed blasphemous. It was, and is, sometimes very ugly here, boring beyond belief, polluted and blindingly plastic. An early 1960s walk up a Sepulveda, north of Ventura, would lead you past auto junkyards and tacky motels, but you were in a “fabulous” place, didn’t you know it?

 


Saddle and Sirloin Back

 

Sixty or seventy years ago, many restaurants fashioned themselves as Western places, with steaks on the menu and wagon wheels on the wall.

Saddle and Sirloin was a small chain with “steaks aged to tenderness” and at their Palm Springs location, in 1949, Daddy and Mother were sitting down to eat a steak and found time to write to their daughter Florence in Newcastle, Indiana and tell her just that.

“We’re about to eat a steak, it’s balmy outside,” Mom wrote. Her appetite and her temperature lead one to salacious thoughts. Perhaps she looked like Jane Russell, with dark red lipstick. With love and dinner and hot weather….. could the bedroom be far behind?

 


Otto's Pink Pig Restaurant Back

 

Otto’s Pink Pig Restaurant at 4958 Van Nuys Boulevard was another well-known place whose warmhearted postcard promised “Otto’s Famous Baked Ham Sandwich, Best in the US” and “Mike O’Shea’s Special Salad Supreme.”

Their motto: Big Enough to Serve You- Small Enough to Know You.

Eating out, dining in a restaurant, was not done several times a week, as is the case today. People ate at home. They ate what Mom cooked.

So it was a special treat to go to Otto’s and dine on such fare as Filet of Sole Marguery or Roast Long Island Duckling (shipped fresh by refrigerated freight train?).

Hearty, friendly, generous with drink and food, sensibly priced: was it all of those things?

Long gone and obliterated, the neighborhood, an off-ramp of banality, is now home to strips of office buildings, medical offices, and Sherman Oaks Hospital. There is nothing exotic, fun or magical here as there was when Otto’s Pink Pig lived here.