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In Panorama City near Roscoe and Tobias, a once bustling shopping center, housing a Montgomery Ward and Electric Avenue, sits in desolation and decay.

Acres of asphalt, decorated with some tree islands, surround windowless buildings paint washed in blues, pinks, grays, and greens.

A bustling, prosperous, crowded shopping center closed down and emerged as a 21st Century ghost town. The stores died but the ghosts are alive.
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Los Angeles is like that. A wagon train of commercial banality moves around the city, setting up camp every decade and replacing what came before it. Melrose and Westwood were hot in the 80s and now it’s Santa Monica. Downtown LA was dead for so long. Now it is ascendant, and should stay that way until about 2030. Culver City is competing against Century City. Pasadena is jogging to keep in place, and upstart Glendale is emulating Beverly Hills.

And Reseda, Panorama City, Van Nuys, and Northridge are on life support.

Up there at Roscoe and Tobias something so vast and so important, a place that hundreds worked in, and thousands shopped at is gone, and waiting for a new huckster and a new plan.

What follows is purely imaginary but may contain some grains of truth.

No doubt, when the powers that be ordain it, it will be “mixed use” and appear gentle and green and village like. There will be fountains and benches and lounges and 14 movie theaters and 2 Costcos interspersed between senior living, child friendly, family welcoming, diversity hiring, green-certified and wifi-enabled promises.

The LA Times and the Daily News will write about it. But nobody will read it. An uninformed citizenry is the best choice for a nation hoping to remain powerless or for a community uninterested, unprepared and unlearned in its own future.

There will be a groundbreaking event with Mayor Eric Garcetti, Councilwoman Nury Martinez, LA Philharmonic Conductor Gustavo Dudamel, the St. Genevieve Catholic Church Choir, the Kaiser Permanente/Westfield Mall Hospital Executive Board, along with LAFD red fire trucks, LAPD black and white police cars and actors Eric Estrada, Mario Lopez, Eva Longoria and Jennifer Lopez. KCAL will interrupt regular broadcasting to cover “breaking news” here.

Today’s event marks the revitalization of Panorama City!

This is a new day for Panorama City with walkable, urban living 20 miles north of the city center.

This will be the finest shopping center between Van Nuys and Pacoima!

When civilization comes to Los Angeles it has to be underwritten by banks, the Chinese Government and the Westfield Corporation.

I imagine it will be centered around walking. But no buses will stop here.

There will be 100 affordable income apartments renting for $2800 a month, and 4,000 market priced units starting at $800,000.

There will be an 8-story tall parking structure for 5,000 cars, and 10 bikes and high-security cameras surrounding it all.

In the 110-degree heat, black spandex clad people will drive here in their air-conditioned SUVs. They’ll eat organic ice cream,  climb artificial rock walls, work out at the new 24 Hour Fitness and emerge to drink ice coffee. They will eat Unami Burgers, drink Golden Road beer, and shop at Crate and Barrel. Every weekend, three new blockbuster films will screen here, and thousands of tattooed fatties in flip-flops will pay $16 a ticket to watch computer generated toys destroy the Earth.

President Donald Trump will send congratulatory messages to the community where nobody voted for him and promise “amazing and unbelievable things” for Panorama City. Forgotten was his promise to deport which would have brought the population of the area to less than 100 people.

Or maybe none of the above will happen, and the big frontier will go on a little longer, a reminder of what shopping center life was like in 1975.

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Writer/photographer

8 Comment on “The Once and Future Panorama City.

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