Item: Valley News, October 30, 1955
With $1,013,430,131 LA building permit valuations recorded for the first nine months of this year, all indications point to 1955 topping any previous year in the history of Los Angeles County construction, according to Ouentin W. Best, chairman of the Los Angeles Chamber of Commerce Construction Industries Committee.
The January through September figure marks only the fourth time that construction activity in the county has gone over the billion dollar figure in any one year. The Chamber report pointed out that since three months still remain giving the 12-month total for 1955. There can be little doubt that the year will record an all-time high, Houses Gain 14%! Unprecedented construction during the same nine months of last year. A total of 51,067 residential permits have been issued to date in 1955, compared to 47,699 at the three- quarter mark in 1954, A total of 15,522 building permits were issued during the month of September with a valuation of $885,428.934.
[Permits were issued for the construction of 32,008 units in 2016, down 6 percent from 34,034 the year prior] (Source: KPCC)
Population of Los Angeles County in 1955: 5.1 million
Population of Los Angeles County in 2017: 10.2 million (State of CA)
And in Van Nuys, CA, at the corner of Oxnard and Sepulveda, Builders Emporium, established 1948, was doing a booming business.
Not only did it sell building supplies, tools, and machinery; it also seems to have had quite a golf and fishing, sporting goods department.
What follows are mid 1950s publicity photos connected to the store. They were published in the Valley Times Newspaper (LAPL). Their original, great captions cannot be improved upon by satire.
Here they are:
Photograph caption dated April 29, 1955 reads “Motion picture and TV Eyeful Norma Brooks gets close supervision on proper stance to be used when teeing off from attentive golf pro Jim Curtis, preparatory to free four-day clinic of Builders Emporium.” The store is located at 5960 Sepulveda Boulevard in Van Nuys.
Builders Emporium, 5960 Sepulveda, Van Nuys, is launching a new sports department and this outdoor group is helping to announce the fact to the public. Left to right, back row, are Sherry Hall, Rea Regal (sic) (Miss Van Nuys) and Kathy Sellers. Merchandising Manager Pete Campbell is on the left while Doye O’Dell, popular TV cowboy star, is examining the rifle on the right.
October 13, 1955 : “First slice of spectacular 40-foot birthday cake is being served by Victor M. Carter, store president, at ninth anniversary celebration of Builders Emporium, Sepulveda Boulevard and Oxnard street, Van Nuys. Cake was served with ice cream to thousands of visitors who joined in festivities.”
May 29, 1956: “Pete Campbell escorts Ree Regul, Miss Van Nuys, on tour of enlarged fishing section of sports goods department of Builders Emporium, Van Nuys. Recently expanded fishing section will carry complete line of equipment to satisfy needs of all fishing enthusiasts, according to Campbell.”
April 9, 1955: “‘This bunny is a honey’ say the ‘small-fry’ making their pre-holiday visit with the Builders Emporium Easter Bunny at Sepulveda and Oxnard in Van Nuys. The ‘B. E. Bunny’ passed out thousands of free chocolate rabbits to the youngsters at the giant hardware store.”
August 30, 1955 reads “Claire Weeks, Miss Van Nuys of 1955, learns workings of $239 De Walt Power Shop, which will be awarded Sept. 22 as grand prize in Builders Emporium toy building contest. One hundred additional prizes will be awarded. All toys will be donated to Childrens (sic) Hospital, City of Hope and St. John’s Children’s Hospital. Polk Riley, power tool department manager, demonstrates outfit. Entry blanks are available at Builders Emporium.”